Brand ID
Playful and iconically timeless – passion picks up speed with MINI EYEWEAR! Our focus is on the future: MINI EYEWEAR presents visionary designs combined with sustainable Eastman Acetate Renew.
UNMISTAKEABLY MINI.
Authentic eye-catchers: the new MINI EYEWEAR colours play with trend and transparency, with attractive gradients and classic nuances in a varied and lively way. Sun clips and innovative sunglasses colour the future. With modern facets, typical temple tips with tasteful laminations, temple inlays and the MINI Wing logo, we include the unmistakable MINI EYEWEAR DNA in each of our models.
New technical details.
Cool transparent shades, eye-catching trend colours, sophisticated three-layer acetate and exciting gradients: with MINI EYEWEAR, there‘s always something going on in terms of colour! Inspiration: the current MINI models, which inspire an individual colour scheme with a confident palette ranging from midnight black to chili and rebel red through to multitone gradients.
Absolutely casual in black shiny with crystal, rich in orange-brown or dark demi, then again trendy in violet with green and pink or blazing blue with sunny side yellow – the current collection immerses itself in the MINI EYEWEAR colour world from front to temple. Completely different and yet totally MINI: the metal models in matt rose gold or green.
MINI EYEWEAR fans recognise MINI in every single design element. The iconic temples with the typical curve reveal their metal inlay. The eye-catching facet with the diamond cut emphasises the striking front designs. Multi-layer acetates and elaborate, individual laminations set the scene for both shape and colour. The metal models have their MINI moment with the coloured Windsor rings. Back in the line-up: our new, coloured sun clips – pure MINI DNA as far as the eye can see!
