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Brand ID

TRADITIONALLY BOLD.

Linear, straightforward and timeless – properties that MINI has relied on since 1959. The MINI lifestyle brand unites its heritage spirit with the current zeitgeist. We transfer the form language resulting from this to MINI EYEWEAR with forms ranging from classic-familiar to up-to-the-minute.

Reinventing urban life.

Every day a fresh MINI takes up the challenges of constantly changing urban life. With intelligence, creativity and one single compromise: not to make any. The MINI brand stands for lightness and airiness, for a positive attitude to life. For an unconventional appearance – and never standing still. The result: inspiring products that enrich urban life.

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