Brand ID
Unmistakably MINI EYEWEAR.
MINI stands for iconic design, urban spirit and self-assured individuality. Clear shapes, distinctive details and bold colours combine tradition with contemporary style. Inspired by MINI’s unmistakable design philosophy, MINI EYEWEAR translates this approach into eyewear: precisely designed, well thought-out in every detail and made for people who show character – every day.
New technical details.
Every detail of a pair of MINI EYEWEAR is carefully thought out and designed to perfection. This means that a pair of MINI EYEWEAR makes an impression at first glance, whether it’s the signature wing-shaped lamination on the temples, the striking keyhole bridge, the ergonomically curved temples or the colour-contrasting browrims. The frames impress with their bold oversized designs, their emphatically geometric shapes or their precise faceting. The interior design of the MINI models provided the inspiration for the shape and structure of the distinctive temple inserts.
