Brand ID

The mininess makes the difference.

Iconic design in combination with authentic and intelligent features. More than 60 years have passed since the first classic MINI was introduced to the public in 1959. Even today the brand stands for incomparable design, creativity and well thought-out details. This philosophy is also reflected in the MINI EYEWEAR glasses collection. Furnished with an urban lifestyle feeling, the brand accompanies design lovers and nonconformists along their way – their own personal way, of course.

Reinventing urban life.

Every day a fresh MINI takes up the challenges of constantly changing urban life. With intelligence, creativity and one single compromise: not to make any. The MINI brand stands for lightness and airiness, for a positive attitude to life. For an unconventional appearance – and never standing still. The result: inspiring products that enrich urban life.


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